FULL CAPABILITY MAPPUNKCRM / FEATURES

YOUR PROCESS.
YOUR FEATURES.

Capture anything. Route it. Automate it. Book it. Message it. Ask AI about it. Change the system when your business changes.

See the system
ANY SOURCEforms / messages / API
ANY PIPELINEyour stages
ANY ACTIONautomations
AI READYMCP + agents
HOW PUNKCRM ACTUALLY WORKS

ANY LEAD.
ANY SOURCE.
ONE SYSTEM.

THE ONLY LIMIT SHOULD BE YOUR PROCESS.

A lead can arrive from a form, WhatsApp, email, Instagram, a spreadsheet, an API, a business card photo or an AI assistant. We normalize it, qualify it, put it in the right pipeline, trigger the right actions and keep the history in one place.

01CAPTUREAnywhere
02QUALIFYRules + AI
03ROUTEPipeline + owner
04AUTOMATERules + AI + actions
05SELLFollow-up + appointment
01 / LEAD IN

IF IT CAN SEND DATA,
IT CAN BECOME A LEAD.

Website forms

Forms can create or update a lead directly.

Instagram / Meta

Route social or ad leads into the same contact record.

WhatsApp

Incoming conversations become CRM conversations and contacts.

Gmail / Outlook

Turn email conversations into CRM activity.

Airtable / Sheets

Sync or import the databases you already use.

API / Webhooks

If a tool can send data, PUNKCRM can receive it.

Business cards

Take a photo. AI extracts the contact. Create the lead.

Claude / ChatGPT

With the CRM MCP configured, an AI client can create or update approved CRM records.

EXAMPLE / BUSINESS CARDPHOTO → AI READS IT → CONTACT CREATED → PIPELINE UPDATED.

The same pattern works with a mobile upload inside PUNKCRM, or from an approved AI workflow: image analysis extracts the name, company, phone and email, then the CRM creates or enriches the record.

LEAD QUALIFICATION

DON'T TREAT
EVERY LEAD
THE SAME.

QUALIFY BEFORE YOU CHASE.

PUNKCRM can use rules + AI to understand who the lead is, what they want and how urgent it is — then decide what should happen next.

FIT BUDGET URGENCY SOURCE INTENT
01LEAD IN

WhatsApp, form, email, ads, API…

02AI QUALIFIES

Reads the conversation and missing data.

03SCORE + ROUTE

Priority, owner, pipeline.

04NEXT ACTION

Reply, follow-up, task or human handoff.

WHATSAPP + AI

YES. THE AI CAN
QUALIFY THE LEAD
ON WHATSAPP.

A lead writes. The conversation is attached to the CRM. The AI can ask the qualification questions you choose, update the contact, score the opportunity and decide whether to continue automatically or hand over to a human.

1. LEAD WRITES

Incoming WhatsApp message enters the CRM conversation.

2. AI QUALIFIES

Your questions. Your tone. Your rules. Your limits.

3. CRM ACTS

Score, route, automate, reply — or hand the lead to a person.

RAW LEADS IN. SALES PRIORITIES OUT.
03 / PIPELINES

YOUR PIPELINE.
NOT OUR TEMPLATE.

01NEW LEADCapture + dedupe
02QUALIFIEDRules + AI scoring
03APPOINTMENTBooking + reminders
04PROPOSALTasks + follow-ups
05WONHandoff + onboarding

AS MANY PIPELINES AS YOU NEED.

Sales. Partnerships. Recruitment. Customer success. Projects. One company can run completely different pipelines with different fields, permissions and rules.

AI CAN WORK INSIDE THE PIPELINE.

Qualify, summarize, score, route, extract information or prepare the next action before a human takes over.

04 / AUTOMATIONS

EVERY STEP CAN
DO SOMETHING.

01Assign the lead to the right salesperson
02Move a deal when a condition is met
03Send a WhatsApp or email follow-up
04Create a task after a reply
05Notify Slack, Teams or Telegram
06Score or qualify the lead with AI
07Wait 1 hour, 1 day or 7 days before the next action
08Ask for missing information
09Create a calendar event after booking
10Summarize the conversation for the salesperson
11Call any external API or webhook
12Trigger n8n, Make or Zapier workflows
AUTOMATION EXAMPLEIF DEAL = “APPOINTMENT BOOKED” → CREATE CALENDAR EVENT → SEND CONFIRMATION → WAIT 24H → SEND REMINDER → NOTIFY SALES REP.
05 / APPOINTMENTS

YES. IT CAN REPLACE
YOUR BOOKING TOOL TOO.

YOUR OWN BOOKING PAGE.

Define availability, meeting type, questions and duration. Read connected Google or Microsoft calendar availability, create the event and attach the booking to the CRM record.

BOOKING IS A CRM EVENT.

A booking can move the deal, assign an owner, send reminders, launch WhatsApp or email sequences, and trigger any downstream workflow.

Already use Calendly? Keep it and connect it. Want to remove Calendly? The booking flow can be built directly into PUNKCRM. The system adapts to the stack you want.
06 / WHATSAPP + AI

MESSAGES IN.
CRM UPDATED.
AI READY.

WHATSAPP BECOMES PART OF THE CRM.

Incoming Meta WhatsApp events hit the PUNKCRM webhook, attach to the right contact/conversation and can trigger automation or human handoff. Outbound messages are sent back through Meta.

ASK YOUR CRM IN NATURAL LANGUAGE.

With the dedicated MCP configured, expose approved read/write tools to a compatible AI client: “Which leads have been inactive for 10 days?”, “Move these deals”, “Create a follow-up task”.

THE PRODUCT PHILOSOPHYTHE FEATURE YOU NEED NEXT DOESN'T HAVE TO BE ON OUR ROADMAP.

Forms, inboxes, qualification, appointment booking, pipelines, automations, AI, connectors, dashboards, custom objects, APIs and future workflows all live in a modifiable system. Some integrations require third-party credentials, permissions, configuration or usage fees — but you are not waiting for a SaaS vendor to decide whether your use case matters.

Explore every capability
THE LOW-CODE OBJECTION

OF COURSE YOU COULD
BUILD IT YOURSELF.

Yes. PUNKCRM uses an AI/low-code-friendly stack. That is not the secret. That is the point. We are not charging you to hide the technology from you.

THE QUESTION ISN'T “CAN I BUILD A CRM?”THE QUESTION IS: HOW MANY WEEKS, HOW MANY BUGS, HOW MUCH MONEY — BEFORE YOU GET BACK TO SELLING?
WHAT YOU WOULD HAVE TO REBUILD
CRM data model, contacts, deals, activities and permissions
Pipelines, fields, views, filters and business rules
Automation triggers, waits, conditions, actions and retries
WhatsApp webhooks, conversations, outbound messages and handoff logic
Lead qualification, scoring, routing and AI enrichment patterns
Email, API, webhook, connector and MCP plumbing
Deployment, hosting structure, updates and all the boring edge cases
A starting architecture designed to be changed instead of replaced

WE SELL THE HEAD START.
YOU KEEP THE FREEDOM.

You start with the thinking, plumbing and feature base already there. Then you change it with AI, low-code, APIs, webhooks or your own developer whenever your business needs something new.

Automations already conceived as a system
WhatsApp complexity belongs in the base, not on your to-do list
See what is already in the base
THE WHOLE STACK

NOT A CRM.
YOUR BUSINESS OS.

The deeper you go, the less the old CRM column matters. PUNKCRM is built to connect, automate and change.

CLASSIC CRM
PUNKCRM
Business model
Rent the software forever
Business model
Pay once. Own the system.
Users
Pay for every seat
Users
Unlimited users
Source code
Vendor-owned
Source code
You own the code
Data ownership
Hosted on their terms
Data ownership
Your data. Your environment.
Developer required
Tickets, consultants, dev quotes and waiting
Developer required
No. Describe what you want to the AI.
Customization
Configure what the plan allows
Customization
Change the CRM around your business
No-code
Limited builders and locked objects
No-code
Modify fields, views, flows and rules without code
Custom fields
Plan limits
Custom fields
Create the structure you actually need
Automations
Quotas, credits and plan gates
Automations
Unlimited automation logic in your instance
Triggers
Fixed catalog
Triggers
Message, keyword, tag, contact, deal, webhook and custom triggers
Conditions
Builder limitations
Conditions
Branch workflows with your own business rules
Delays
Often metered
Delays
Waits, timers and delayed actions
Multi-step flows
Upgrade for advanced workflows
Multi-step flows
Build complete conversational and operational flows
Follow-ups
Another sequence tool
Follow-ups
Automatic J+1 / J+3 / J+7 follow-ups
Webhooks
Restricted or premium
Webhooks
Custom inbound + outbound webhooks
API
Developer tier, limits or add-ons
API
Open API designed for your stack
Connector ecosystem
A handful of integrations selected by the vendor
Connector ecosystem
100+ Lovable connectors available to extend your CRM
Bring your own tools
Rebuild your process around the CRM
Bring your own tools
Keep the tools you already use and connect them
Dedicated MCP
Your CRM stays trapped behind its own interface
Dedicated MCP
A dedicated MCP server for your CRM
Ask your CRM
Open tabs, filters and exports to find answers
Ask your CRM
Query your CRM directly from Claude, ChatGPT or any compatible MCP client
AI-native access
Use the vendor's AI on the vendor's terms
AI-native access
Expose approved CRM tools to the AI assistant you choose
Zapier
Connector if the vendor supports it
Zapier
Connect it
Make
Connector if the vendor supports it
Make
Connect it
n8n
Often DIY around API limits
n8n
Connect directly by API, webhook or Lovable connector
Email
One sync model decided by the vendor
Email
Connect Gmail, Outlook or your own mailboxes
Gmail
Connect your Gmail account
Outlook
Connect Microsoft / Outlook mailboxes
Other mailboxes
Connect your business inboxes
Airtable
Keep your Airtable and sync it if you want
Google Workspace
Drive, Sheets, Calendar, Docs, Slides and more
Microsoft 365
Outlook, Excel, OneDrive, Teams, Word, SharePoint and more
Sales stack
HubSpot, Pipedrive, Salesforce, Zoho, Apollo and more
Payments
Stripe, Paddle, Shopify, WooCommerce and more
WhatsApp
WhatsApp Cloud API inside the stack
Shared inbox
One WhatsApp inbox for the team
Contacts
Contacts, history, attributes and custom data
Tags
Tag and segment contacts your way
Pipelines
Custom pipelines and stages
Deals
Create, update and automate deals
Templates
WhatsApp templates + reusable messages
Quick replies
Reusable team replies
Broadcasts
Broadcast campaigns from your own system
Human handoff
AI / automation hands the conversation to a human
Assignment
Assign contacts and conversations to the right teammate
AI agent
Conversational AI layer for qualification, answers and routing
Your AI
Choose and evolve the AI layer instead of waiting for a roadmap
Notifications
Operational notifications around CRM events
Logs
Automation and workflow execution logs
Dedicated instance
Your own deployable instance
Branding
Make the CRM yours
Export
Take your data and system with you
Lock-in
None. That is the point.
NO CODE. NO DEV TICKET. NO WAITING.

NO DEVELOPER REQUIRED.

YOU TALK.
THE AI BUILDS.

You do not need to know React, databases or APIs to evolve your CRM. Describe the change in natural language and the AI can modify the interface, fields, workflows, automations and integrations for you. You stay in control of what gets changed.

ASK IT“Add a qualification field and make it mandatory before a deal moves to Won.”
ASK IT“When a lead replies on WhatsApp, create a task for the salesperson and notify Slack.”
ASK IT“Build me a dashboard showing pipeline value by salesperson and source.”

Complex integrations can still require provider credentials, permissions or validation. The point is that you should not need to become a developer just to make your CRM fit your company.

“Unlimited” refers to PUNKCRM configuration and automation logic. Connected providers, infrastructure and external APIs keep their own technical limits and usage costs.

LOVABLE ECOSYSTEM + API + WEBHOOKS + MCP

100+ CONNECTIONS.
ONE CRM.

Gmail, Stripe, Slack, HubSpot, Salesforce, Pipedrive, Airtable, n8n, Google, Microsoft, analytics, payments, data, AI — plus APIs, webhooks and your own MCP server. Keep the tools you love. Connect the rest.

Lovable exposes different integration types. App connectors can add runtime capabilities to the deployed CRM; chat/MCP connectors can assist the build environment. PUNKCRM can also integrate services directly through APIs, webhooks and dedicated MCP tools.

DON'T REBUILD YOUR STACK.PLUG PUNKCRM INTO IT.
THE POINT

THE LIMIT?
YOUR
IMAGINATION.

The code is modifiable, the data model is extensible and the stack is built around connectors, APIs, webhooks and MCP. A new need does not automatically mean a new SaaS subscription.

FOUNDING 100495 € ONCE
Lifetime PUNKCRM software
Unlimited users
Modifiable codebase
Standard Lovable deployment
Connectors + API + webhooks + MCP
SECURE MY FOUNDER SPOT